2021 Global Art Market Report

Artnet Magazine recently summarized its top takeaways from the 2021 Art Basel and UBS Global Art Market Report. We were not surprised by this import point " The Gallery-Collector Relationship Remains the Heart of the Industry."

Artnet notes "For collectors, dealers and galleries were the most used channel for purchasing, with 82 percent of collectors having purchased through a dealer in the first half of 2021.

"As for the dealers, 69 percent of those surveyed for the report said that maintaining relationships with existing collectors as their top priority in 2021.[Followed by online sales and art fairs]."

Primer Art Software gives you visual insights into your collectors and potential collectors. Our users report increased repeat sales because they are making better, bespoke offers to existing contacts. Customized viewing rooms with personalized comments for an individual collector can be made in mere minutes adn can be edited or deleted at any time. Seeing what your client bought -- or almost bought -- can provide unique insights in what to offer next.

Primer also helps our users keep track of clients who have not been receiving offers or attention and ways to rengage these valuable contacts.

Artnet's final take away: "Business Is Looking Up in 2021… So Far." Let Primer help you ride this trenc by keeping up with your clients and keep upping your sales.

The Art Basel and UBS Global Art Market Report written by renowned economist Dr Clare McAndrew