Innovative Software for Galleries, Artists and Collectors

Your information is secure yet accessible from anywhere

Free apps for iPhone and iPad + individual user settings

Create and email documents in seconds.

Excellent client support, training and updates included

Easily manage all your exhibitions, artworks, and activities

Track client interests and create more successful offers




Primer is an art database and client relationship manager (CRM) designed for art galleries, artists and art collections to easily search, store, relate, and access artwork, contacts, transactions, and exhibitions. Strong visuals and analytics allow you to better understand your clients and more successfully conduct previews, offers, sales, consignments, and other art world activities. Quickly create and edit documents. Straightforward monthly subscription fee includes tech support, data import, back-ups, and software for all your devices. Developed by art world professionals who saw a need for a better way of working, Primer is sophisticated, easy to use and cost effective.  

See why galleries, artists and collections in New York, Los Angeles, San Francisco, Boston, Dallas, Toronto, Sydney, and more are using Primer as their all-in-one tool.