Primer is Innovative, Boutique Software for Galleries, Artists, Non-profits, and Collectors. Since 2014, we have shown the art world how to work better without upcharging for extra features. Our white glove client support is included for every user with the highest levels of expertise and discretion.
“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)
Primer art software helps art professionals sell more artwork while accomplishing gallery and studio admin in less time. As a result, our users spend more time focused on the artwork that inspires them and with the people who support them.
A straight-forward monthly subscription with no initiation fees or time commitments. Our many features include:
Secure cloud-hosted art database and client relationship manager (CRM)
Unlimited online viewing rooms
Our documents are the best in the business. They can be edited and created in seconds, including invoices, artist payment statement, price lists and more. All edits are done in Primer. No Word or Adobe software needed. You choose your preferred settings, including branding, default wording, labels, fonts and more. No one else does docs better.
Unique client analytics to better understand your collectors’ interests
Manage exhibitions, offers, sales, consignments, loans, donations, custom transactions and more
Free apps for iPhone and iPad. No limited on the numbers of devices accessing Primer simultaneously.
Store multiple images of artworks and convert size/type
Complimentary data import, back-ups and updates
Excellent client training and ongoing customer support
No contracts or set-up fees
Decrease admin time while increasing art sales
Clean, well designed layouts and search tools. No endless scrolling, empty fields, or fruitless searches.
