What makes Primer’s inventory particularly special? It provides a clear history of each artwork including anyone who has interacted with or even just reacted to the piece. Seeing who did (or almost did) buy a work may suggest what to offer in the future.

The Contacts section is more than just a Rolodex. It is a valuable bank of clients and potential clients waiting to become your next sale. The most successful dealers and artists are proactive. They expand their clients’ horizons and surprise them by predicting their next favorite artist or artwork. Highly effective professionals use Primer’s layouts, tools, and searches to leverage contact data into actionable insights for better business gains and to simply sell more art in less time.

Successfully conduct previews, offers, sales, consignments, and other art world activities. Easily store and access artwork, contacts, transactions, and exhibitions. Beautiful, personalized offers take seconds — not minutes (or hours) — to create. Developed by art world professionals who saw a need for a better way of working every day whether in an art gallery, artist studio, at an art fair or other setting. Primer is sophisticated, easy to use and cost effective.  

Unlimited records, documents, and online viewing rooms. Never any contracts or time commitments. Caring customer support — there is someone to call with any question, big or small. Primer art software helps you grow the sales of your art gallery or art studio without limitation.

What do we not have? An expensive marketing campaign, complicated company website, elaborate pricing schemes or outsider investors looking for a quick windfall. Instead, we spend our resources on complimentary, highly experienced customer service, free data imports, and technical know-how, so we don’t have to charge you more. We believe that providing the best business tools and training to foster your long-term success will benefit us both.

Primer makes the best art gallery software, the best artist studio software, and the best art software for an art-related collection, institution or business. For general questions, to schedule a consultation, or to purchase a license of Primer art software, email us at info@primerarchives.com. Primer was founded in 2012 and supports clients based in North America and Australia. Existing Primer clients with technical needs, please email support@primerarchives.com. 

Business hours are 11 am - 7 pm (ET), Tuesday-Saturday. Whenever possible, urgent technical requests are responded to immediately.

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