Straightforward Pricing

Primer for Galleries, Institutions, and Collections

$195 USD per month

Includes two individual users. Additional users are $10/month.


Primer for Artists (Single artist database)

$55 USD per month

Includes one user. Additional users are $10/month.

No contracts. No set-up fees.


Really, there are no additional charges for our services including:

Unlimited records and devices: Primer includes unlimited records, documents, images and online viewing rooms, plus no extra fees to simultaneously access from multiple Macs, PCs, iPhones & iPads.

Documents and viewing rooms: Easy to create documents and viewing rooms with your preferred branding. Primer’s documents are fully editable and will be customized with your logo, fonts, image sizes, wording, etc. No Word or Adobe Pro needed. The documents you need include Invoices, consignments, artist payments, donations, loans and more. Reviewers say: “I love the ease with which I can create PDF proposals in a professional way. This has saved many hours of time.”

Data import: Let us quickly import your existing data into Primer at no additional cost.

Cloud hosting: Your information is safely cloud-hosted on AWS (Amazon Web Services), so you can access data from anywhere.

Updates: Always included.

Tech support: We provide our clients with personal support when needed plus access to an easy to use help center powered by industry leader, Zendesk. Reviewers say “ First and foremost, the client service is tremendous. It would seem that they are on it 24/7. Explanations and fixes are dealt with practically immediately. I feel like Primer cares deeply about our experience with the product and they act on that.”

Backups: Daily backups are automatic.

NO START UP FEES OR CONTRACTS EVER.

Select features: 

Create, track and store records for inventory, contacts, 15 transactions, exhibitions/art fairs, and artists. Easy to make, unlimited online viewing rooms and documents (including invoices, offers, price lists and consignments plus labels and reports) that can be created, edited and shared. Documents include your preferred branding, fonts and other custom defaults. Client analytics. Personalized training. Custom settings, usernames, and more. Learn how to better manage your art gallery, your art studio, and/or your art collection. Sell more artwork with Primer.

  

Our clients include members of the ADAA, NADA, AIPAD, and other top industry associations and range from emerging start-ups to industry leaders with more than four decades of experience. Find out how they use Primer to improve their business workflow and productivity.