Zwirner's Father Knows Best.

In a recent interview with Artnet Magazine, legendary dealer Rudolf Zwirner mused on the most successful galleries in today's challenging times, most especially his son, mega gallerist David Zwirner.

"With the pandemic is a real chance to start something new, while keeping on top of this virtual business—but they have to do it much better. One cannot just show inventory. Describe the major work, send texts around the major work, and do not send it to everybody. Send it people who will be interested on a personal level—it needs to be personal even if it is virtual. Very few people can do this. David and his crew are on top because they really explain and invite you in."

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