Get ready before you are ready

Some newer art entrepreneurs make a misculattion that they aren’t yet big enough or "ready" for art business software. People end up waiting -- not until they feel ready -- but to the point when they feel overhwhelmed and are making mistakes. A key to making art software like Primer the biggest benefit to your company is to start using it from day one. Some reasons why:

1) Having a sophisticated, collective conscience for your gallery so that you don't miss a thing. You will never lose track of a client's nterests, connections, or potential. While it’s important to add new names to your Rolodex, it is pointless to have all those leads if you can't find them and don’t actively culativate the relationships.

2) Dress for success. Respond to client inquries in seconds with beautiful viewing rooms and documents. Give your artists clear payment statements for work sold. Remember to follow up on inquiries, stay on top of exhibition prep, and make art fairs more meaningful. Impress your clients by knowing when they are coming back to town, the name of their dog, or the exact works that they did or didn't like (such as when they missed out on a work that was already sold). You don't have to be a big operation to look and act like a pro.

3) Time is money. Value your time by making time for important activities like client outreach and artist cultivation, rather than wasting it on basic tasks. For example, it should not take you twenty minutes to put an offer togther or get a pricelist ready for your show.

The right tools should prove their worth each and every month, which is why Primer never tries to lock you into a contract or requires a set-up fee. Let the burden of proof be on us.

get great business habits in place before your doors are ready to open.