Who we are? Independent, focused, and accountable.

In 2014, Primer was developed by art world professionals in collaboration with experienced developers to offer a smarter alternative to large, expensive art management systems. It continues to be improved and refined with direct input from the people who use it every day.

What are some of the reasons that users wanted to leave their old systems? Frustrations they experienced included:

• High and rising costs
• Feature bloat
• Slow development cycles
• Support that feels distant

What are some reasons they chose Primer instead?

• Fast onboarding (measured in days, not months)
• Clean, intuitive inventory structure that mirrors how art is actually tracked
• Pricing that stays predictable as their business grows
• Tools built for daily use, not demos

Primer is a focused team working closely with galleries and artists. When you email us, you hear from the people building the software. When you request a feature, it actually gets considered.

Primer remains art software built by people who care about art—not exit strategies.

Understanding your client’s intersts and activities in Primer