Primer is beautiful art software that serves galleries, artists, and collections.
A straightforward monthly subscription with free support.
No contracts, setup fees, or long-term commitments.
“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)
We are an independently owned company based in Nashville. We are a small business like you, and your long-term success is crucial to ours.
All features are included for every user:
Secure, cloud-hosted art database with built-in CRM
Unlimited viewing rooms, documents, and custom reports (no Word or Adobe required)
Gmail and Stripe integrations
Client analytics to better understand collector interests
Tools to manage exhibitions, offers, sales, consignments, loans, donations, and online stockrooms
Sales pipeline to move offers seamlessly into sales
Unlimited simultaneous access across devices
Free iPhone and iPad apps
Multiple images per artwork
Free data import, backups, updates, and training for current and future staff
Experienced, responsive customer support
