Primer for Galleries, Institutions, and Collections

$195 USD per month

Includes two individual users. Additional users are $10/month.

Primer for Artists (Single artist database)

$55 USD per month

Includes one user. Additional users are $10/month.

No contracts. No set-up fees. No termination costs. No limits on records, sales pipeline, or other features.  Robust enough for established galleries with staff in multiple locations yet accessible to start-ups and emerging businesses. Equal access for all.

Primer is independently owned and operated. That means no pressure to inflate pricing, no obligation to chase growth at the expense of usability, and no roadmap driven by investors instead of us. We don’t charge more just because your business succeeds. With Primer, there are truly no additional charges for our services. Here’s some of what you get:

Inventory tracking with unlimited records and devices
Primer includes unlimited records, documents, images, and online viewing rooms. Access everything simultaneously from multiple Macs, PCs, iPhones, and iPads at no extra cost. Our full suite (sales pipeline, CRM, and all other features) is included for every user. Consignment tracking every step of the way, including consignment nets, shared costs, payable reminders, and beautiful payment statements generated in seconds for your artists and consignors.

Documents and Viewing Rooms
Create professional documents and online viewing rooms effortlessly for offers, sales, and invoicing. Every document can feature your logo, fonts, preferred image sizes, and custom wording — no Word or Adobe Pro needed. Users say:

“I love the ease with which I can create PDF proposals in a professional way. This has saved many hours of time.”

Gmail integration
Compose your gmail messages directly from Primer with image, documents, viewing rooms. Use our saved templates and mail merge to quickly send similar emails to different contacts.

Stripe Integration
Quickly create Stripe links to accept fast payment via credit card and ApplePay. Primer does not charge for this service but standard Stripe processing fees apply.

Data Import
Quickly bring your existing data into Primer at no extra cost.

Cloud Hosting
Your information is securely cloud hosted on AWS (Amazon Web Services).

Automatic Updates
Primer is always up to date — no action required.

Tech Support
Receive personalized support whenever you need it. Clients rave:

“First and foremost, the client service is tremendous. It seems like they are on it 24/7. Explanations and fixes are handled practically immediately. I feel like Primer cares deeply about our experience and acts on it.”

Daily Backups
All your data is automatically backed up every day.

No Start-Up Fees or Contracts
Primer earns your trust month after month — there’s no need for arbitrary contracts or upfront fees.

Select Features

• Track and manage inventory, contacts, transactions, exhibitions/art fairs, and artists.

• Create unlimited online viewing rooms and documents (invoices, offers, price lists, consignments, labels, and reports) with your preferred branding and fonts.

• Access client analytics and personalized training.

• Customize settings, usernames, and more.

• Learn how to better manage your gallery, studio, or collection — and sell more artwork with Primer.

Our clients include members of the ADAA, NADA, AIPAD, and other top industry associations and range from emerging start-ups to industry leaders with more than four decades of experience. Find out how they use Primer to improve their business workflow and productivity.