Online Viewing Rooms

Now more than ever, it is crucial to provide clients a tailored online art viewing experience. Primer users quickly create custom online viewing rooms directly from their Primer database. These web pages have various options including a lead image, text, and a selection of artworks. In addition, each artwork can feature multiple images, pricing information, and/or a statement about that particular piece. Clients can favorite works, filter down to view only these pieces, and send a message back to the gallery with their selections.

These online galleries can be kept as private views for certain individuals, providing a personalized and exclusive experience. Alternately, you can post these links publicly to create dynamic virtual exhibitions for general audiences. Online viewing rooms can be edited or deleted, as needed.

Primer understands the importance of giving your collector base access to available work alongside your personal insights about these artists and artworks. Every Primer subscriber receives free online viewing rooms with their Primer database.

Working together while apart

During this moment of social isolation, Primer helps you and your team work together from your respective homes to keep business going during this difficult time. Whether organizing shows that will be promoted virtually, preparing custom offers to send to clients, or working on an artist's archive, every entry is keystroke saved, time-stamped and it is automatically noted which user created or modified any aspect of a record. Our dedicated client support is available to every member of your team and ready to help.

Finally, we'd like to say a big THANK YOU to all the healthcare professionals and other essential workers who are not able to work from home. We are grateful to you!

Primer for Artists: Manage studios, estates and collections featuring a single artist

Primer for Artists is a cloud hosted software tailored for artworks by a single artist. Manage activities like consignments to galleries, sales (whether direct to the client or through a dealer), shipping, framing, donations, and much more. Each artwork has a clear history documenting all actions, locations, exhibitions, price changes and so on. No limit to the number of artworks, transactions, contacts, or exhibitions (meaning no automatica price increases later as your database grows).

Primer for Artists starts at $45/month and like all Primer software, there is no initial fee and no time commitments. Back-ups, updates, and support are all included. See why artists, studio managers, agents and more are using Primer to improve business practices while simultaneously building a professional archive. Primer helps artists stay organized while freeing up more studio time.

No Photoshop? No Problem...

Primer knows that in the art world, images are everything, AND that images need to be the right size and format for emailing and pdfs. Primer has a built-in image convertor to turn those gigantic tiffs into handy jpgs. There are options for standard image sizes and file types. Once you have converted to your preferred format, you can rename, view the file size, and/or make notes.

You can also save as many images as you need! You will have option to include any or all on offers and preview documents. Plus you can always save those converted files back to your desktop for other uses.

Keep your images where they belong, on Primer's securely cloud hosted servers. Let Primer help you organize your art gallery, art studio or art collection and spend time doing what you love: selling art, making art, buying art, and the many other ways you show your passion by participating in our vibrant art world and creative economy.

Store multiple views, details, installation shots and more — with the right size, format, and file name. No Photoshop needed!

Exceptional customer support and training

Primer Archives cares about our clients, and we know that our company's success depends on the success of our clients. Our basic monthly subscription includes prompt technical support and a complimentary one-on-one training session. We also prioritize quick and thorough data imports to get new clients up and running as soon as possible. Primer was created from the point of view of the art galleries, art collections, and artists, themselves, to provide tools for greater efficiency and to encourage proactive and profitable business practices. If you have questions about how to run an art gallery, contact us today.

“Action is the foundational key to all success.” Pablo Picasso

Unlimited computer, iPads, iPhones & unlimited records at your fingertips

Primer's monthly subscription includes all the devices you use. No extra fee to have your data ready to go on your iPhone or your home computer or anywhere else you want to work. Plus no set-up charge or time commitments. Whether you are preparing for a show at your gallery, studio or museum, working in an art fair booth, curating a client's collection or even off working remotely, Primer helps you create exhibitions, consignments, sales, offers, shipping and anything else you need to get done, including customizable activities. Primer supports you and all your art world needs.

New updates for iPhone, iPad & more: all included

Primer art software keeps you updated at no extra charge. Primer issues new updates to clients as needed. Updates are done quickly and behind the scenes, so our clients can stay focus on their business. Most recently, Primer has updated several new features, including its iPad and iPhone apps. These apps are included at no additional costs to all our users, making their contacts, artworks, exhibitions and art world activities available to them whenever they need it.

Primer at the Art World Conference

We are pleased to be the exclusive art software representative invited to the first annual Art World Conference, a professional development experience bringing together 300 artists and arts professionals at all stages in their careers.

Art World Conference is a business and financial literacy conference that includes panel discussions, conversations, and in-depth workshops addressing many of the opportunities and challenges faced by visual artists and arts professionals who work closely with artists. Topics range from sales, marketing, grants, taxes, managing debt, and investing to managing public projects, new technologies, and growing and sustaining community. The emphasis of all programming is on personal development and empowerment.

Art World Conference is organized by and Heather Bhandari and presenters include top art world professionals. Highlights include a keynote by Deanna Haggag, President/CEO of United States Artists, on empowerment; a conversation on intellectual property and legal rights of artists with Mickalene Thomas and Maria Murguia, Licensing Executive and Marketing Manager, Artists Rights Society; and tech-focused workshops with Patton Hindle, Senior Director of Arts, Kickstarter and Amy Whitaker, Author & NYU Faculty Member.

Paddy Johnson, Writer and Founder, Art F City, will facilitate a discussion on goal setting and initiating opportunities with artist and educator Sharon Louden; Alex Paik, Director, Tiger Strikes Asteroid; Prerana Reddy, Director of Programs, A Blade of Grass; and Caroline Woolard, Founder, BFAMFAPHD. Larry Ossei-Mensah, Susanne Feld Hilberry Senior Curator, Museum of Contemporary Art Detroit, will lead a conversation that explores how to identify and sustain an audience and community and share strategies and tools related to exposure, engagement and expansion with Kemi Ilesanmi, Executive Director, Laundromat Project; Hilary Néve, Head of Cultural Initiatives, Google; Shannon Stratton, William & Mildred Lasdon Chief Curator, Museum of Arts and Design; and Danny Baez, Founder/Director, Meca Art Fair. Esther Robinson, Co-Executive Director, ArtBuilt Brooklyn, a new, not-for-profit 50,000 square foot art studio and business space in Sunset Park, Brooklyn, will lead an evocative discussion with fellow artists about the modern fight to secure, build, and defend affordable work space in New York City.

We look forward to being a part of this incredible weekend!

Resolve to be as good at business as you are art

As our clients wrap up 2018, they look to Primer for an easy analysis of their business activities. Check your sales by time period, client, tax rate, and more. Track payables and receivables. Understand which artists or artworks were the most profitable. Being an artist or an arts professional is always a labor of love. Artistic and curatorial choices are often made without regard to profit or sales. This means it is all the more important to understand where your proceeds are coming from in order to make the smart business decisions that enable you to continue to expose exceptional art to the world. Wishing everyone a very happy new year and we look forward to being a part of your business plan for years to come!

Tis the season to celebrate not adminstrate

A client recently relayed that she used to skip out on family Thanksgiving as she was stuck in her gallery preparing for the Miami art fairs. She slogged away putting together Dropbox files of images and captions, pdfs for each artist with available works, configuring work labels, and formatting price lists. She spent hours culling through client lists to figure out who needed VIP pases. Since adopting Primer, her pre-fair routine is a quick two step.

First, it takes a just few minutes to compile a list of collectors she has seen in past years and send them emails offering complimentary fair passes. Second, she quickly creates her art fair presentation page by highlighting the works being brought to the fair. Now she can make pdfs of booth previews, work labels, price lists and more in mere seconds, all ready to email, print, or save. Once in Miami, no prep is required to use Primer to show available works not onsite at the fair – it’s always ready at her finger tips. Plus she has sent all her follow ups and invoices before she leaves the booth for evening events. Finally, as she departs Miami, she can relax knowing all contacts, notes, offers and sales are complete and archived in Primer. She even has reminders set up to follow up with potential clients in the new year. Now she no longer misses her dad’s pumpkin pie or potential sales opportunities.

With our quick data import process, it’s not too late become a Primer user and be Miami ready!

Want to show a client a work that's not in your booth -- no problem -- Primer has all your works ready to show.

Texas ❤️ Art

We are excited for the return of the Texas Contermporary in Houston. The fair was postponed last year due to Hurricane Harvey recovery efforts, and our hearts went out to our friends who suffered losses. Houston has always shown amazing love and support for modern and contemporary art. We will be visiting excellent galleries like Inman and the world class collections of the MFA, the Menil Collection and others. At the fair, our clients will be using Primer to do immediate follow ups, place holds, invoice sales, and offer work that is offsite. No time consuming pre-fair prep needed. Artworks can be linked to the art fair page, and it's a snap to make pricelists, offers, work labels, invoices and more. Link contacts who visit the booth and make notes -- they will automatically appear on the contacts' pages as well. As always, Primer strives to help art galleries, art collections and artists work better and smarter.

Featured feature: Offers

Primer users find it takes mere seconds to put together professional offers documents that can be emailed directly from Primer. These pdfs feature full page images with captions and the option to show price, as well as custom headers and footers. Combined with Primer's CRM features that help determine who and what to offer, Primer can help you become a more proactive promoter of the artworks that you love. Contact us to set up a phone call or video chat to learn more about how Primer can help you sell more work anytime, anywhere.

Aspen

Aspen in July is amazing in many ways including contemporary art. The Primer team will be in Aspen July 26-29 to visit Art Aspen, galleries such as Baldwin, the fabulous Aspen Art Museum, as well as the artists in residence at Anderson Ranch. We will also visit with Primer clients who will be able to access their crucial information while in Aspen or wherever their summer takes them. If you will be at Aspen, we would be happy to schedule a demonstration of our gallery and artist databases.

Aspen Art Museum

Photo by Michael Moran / OTTO, Courtesy of Aspen Art Museum

San Francisco

One of our favorite cities to visit in the summer is San Francisco. We never miss the incredible galleries located at the Minnesota Street Project in the Dogpatch including Adrian Rosenfeld and Altman Siegal. Among our favorite museums are SF MoMA, whose collection extends even into its Michelin's starred restaurant "In Situ." Wherever you find yourself this summer, Primer can insure that you have everything you need to be a successful artist or art dealer while on the road. Make offers and invoices from your hotel room. Share artwork or look up a client's address from your iPhone in the back of a taxi. Consign in new work while you are at the artist's studio. Primer inventory database allows you to be efficient and effective.

installation of works by Tucker Nichols featured at in situ, the restaurant at sf moma, San francisco.

Summer travels

For many in the art world, summer means travel. Some are off to art fairs around the world ranging from Art Basel to the Seattle Art Fair. Others flee the hot cities for more comfortable climates such as the beaches in the Hamptons and the South of France or mountain climates, from Aspen to the Hudson River Valley. Primer's secure cloud hosted database allows you to be instantly prepared wherever you are. Access all your available inventory and your client lists for unexpected requests about available work; immediately respond to a curator's inquiry for possible loans; prepare for your fall exhibitions from your remote hideaway; show up at the art fairs without having to spend hours in advance preparing pdfs or dropbox files. Your information is organized and accessible at all times, whether working on your laptop, iPad or iPhone. Summer can also be a great time to finally make that switch to a truly effective program that assists you in selling and promoting your artwork all year round.

New York City gallery dog, Robert, spends his Augusts in the cool Catskill mountains.

Featured feature: Custom transactions

Primer art software allows our users to manage all their various art world activities and caters to their unique needs, including our custom transaction which faciliates any type of transaction imaginable. Our clients report using this function for an array of activities such as event space rental, commissioning catalogue essays, appraising a client's collection, curatorial projects, artwork rental to a film production and more. You can add artworks, items, or costs/fees to these transactions and you can generate the accompanying document detailng the actvity. Primer's custom transaction completes our offering of 15 standard activities including sales, purchases, consignments, loans, donations, valuations, returns, and more, making Primer the complete management tool for art galleries, artists, art advisors, and art collectors.

Payments to artists and consignors

Primer makes it easy to create payments due to artists and consignors for sold artworks. Each payment transaction also allows you to quickly create a clear payment statement detailing the sales and owed amounts. Like all documents in Primer, you have the ability to make custom edits before saving in a PDF format. Just another facet of managing and tracking all your art related activities with Primer's easy to use functionality. Coming soon: details on our new accounting section that will allow you to analyze your receivables, payables and profitability.

Featured feature: Presentations

This section of Primer allows you to organize and archive any presentations of artwork. Most of our clients use this feature for exhibitions, art fair booths, private salons, curated rooms and the like. Quickly make and edit a variety of related documents including checklists, pricelists, work labels, and full page work previews in any custom order. Edit, save, print and/or email these pdfs directly from the presentation window. Link all contacts who attended the show or transactions, such as sales and offers, related to the event and make a single note that appears on both records. Tap on any image to show in full screen, with the ability to scroll full screen through the entire selection of works. Each individual user can set their own reminders for tasks related to the show. Presentaions are an elegant way to manage and document your exhibition history. One of the many ways that Primer is helping art galleries, art collectors, curators and artists spend more time conceiving and mounting great shows and less time on administration.

A sample presentation page for an art fair booth. Click on a work's image to see in full screen.

Running into the new year!

A huge thank you to our Primer clients, including art galleries, art collections, artists, and art advisors from around the world that made 2017 our best year yet. We traveled to meet new and existing clients in Boston, Berlin, Basel, Denver, Los Angeles, Miami, Nashville, New York, Park City, San Francisco, Santa Fe, and more. We introduced many exciting developments such as Gmail integration, and we heard from clients that Primer has allowed them to streamline their activities from several redundant programs to one focused platform, making them more efficient and cost effective -- in additon to helping them sell more! We look forward to further developments and growth in 2018 as we continue to strive to the best art software, providing our clients with their art inventory management, client relationship manager, exhibition archive, mobile apps, and more. Thank you all for your referrals, feedback, suggestions and kind compliments. Nothing is more important to us than providing excellent and honest customer service.

"Weaver" by Jeff Ladouceur, a Primer Ambassador Artist