Are you running your business as efficiently as you could?

We are — which is why Primer is the best art software on the market but not the most expensive.

Who are you not selling to? Primer can help you find out.

What are you not getting finished? Primer can help get it done.

More tasks completed. More sales closed. All in less time.

“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)


A straight-forward monthly subscription with no initiation fees or time commitments. All features given to all users including:

Secure cloud-hosted art database and client relationship manager (CRM).

Unlimited online viewing rooms.

Unlimited documents and custom reports. No Word or Adobe software needed.

Unique client analytics to better understand your collectors’ interests.

Manage exhibitions, offers, sales, consignments, loans, donations, online stockroom, and more.

Sales pipeline to convert offers to sales.

No limits on the number of devices accessing Primer simultaneously.

Free apps for iPhone and iPad.

Store multiple images of artworks.

Free data import, back-ups and updates.

Free training for current and future staff.

Experienced customer support for all.

No contracts or set-up fees.


See why galleries, artists, and collections in

Boston, Buenos Aires, Dallas, Houston, Melbourne, Los Angeles, Miami, Montreal, Nashville, New York, Palm Beach, San Francisco, Sao Paolo, Sydney, Toronto, Vancouver,

Boston, Buenos Aires, Dallas, Houston, Melbourne, Los Angeles, Miami, Montreal, Nashville, New York, Palm Beach, San Francisco, Sao Paolo, Sydney, Toronto, Vancouver,

are using Primer as their all-in-one art business management tool.