As our clients wrap up 2018, they look to Primer for an easy analysis of their business activities. Check your sales by time period, client, tax rate, and more. Track payables and receivables. Understand which artists or artworks were the most profitable. Being an artist or an arts professional is always a labor of love. Artistic and curatorial choices are often made without regard to profit or sales. This means it is all the more important to understand where your proceeds are coming from in order to make the smart business decisions that enable you to continue to expose exceptional art to the world. Wishing everyone a very happy new year and we look forward to being a part of your business plan for years to come!